Extrica, an innovative player applying advanced analytics to shape smarter decisions, engaged Natter as their strategic launch partner to architect an integrated brand platform and multimedia assets tailored to galvanize modern B2B audiences.
Our expansive solutions included:
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Brand Identity System - Formulated positioning, personality, and visual identity, including logo, typography, color palette, and graphical language.
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Messaging Architecture - Developed differentiated messaging pillars based on Extrica's ethos and value propositions.
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Website Design & Content - Created the information architecture and designed an on-brand web presence with a compelling, customer-centered copy.
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Video Production - Produced videos spanning orientations, product explainers, and capability demonstrations via scripting, filming, and creative post-production.
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UI/UX Design - Conceptualized and executed intuitive, aesthetically aligned UI design across Extrica's application.
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Go-to-Market Collateral - Designed and wrote an integrated emailer, brochure, banners, and other launch materials.