UltraTech Cement collaborated with Natter to execute Mahakumbh ka Mahasankalp—a focused sustainability campaign during Mahakumbh 2025, dedicated to reducing plastic waste and encouraging citizen participation.
As part of the Mahakumbh ka Mahasankalp campaign, a sanitation drive was conducted across the Mela area and key locations in Prayagraj over a period of 38 days. A total of 50 sanitary workers were deployed for this initiative, collectively collecting 25,000+ kilograms of plastic waste. The collected waste was shredded and delivered to the UltraTech plant for further processing.
Van Activation Campaign
A 45-day mobile awareness campaign was conducted across Prayagraj, where a fully-branded UltraTech van engaged citizens through interactive activities, digital registrations, and on-ground messaging. The campaign successfully registered 3,000+ households, encouraging active participation in plastic waste collection.
Creative & Social Media Communication
Natter conceptualized and designed all outdoor hoardings for the campaign. Additionally, dedicated social media handles were created and managed with engaging, informative content to amplify the campaign’s digital presence
Production & Shoot
We created a powerful campaign anthem featuring legendary singer Shaan, which garnered millions of views across platforms. A detailed brand case study video was also produced to capture the campaign’s scale, execution, and impact.
PR Management
Handled digital PR amplification across leading social media-focused platforms including afaqs!, Social Samosa, and Marketing Mind, ensuring widespread industry recognition and online visibility.
The Best part about working with Natter is their exceptional team, which truly knows how to create powerful content. They understand the language of our brand as deeply as we do. We have also collaborated with them on multiple on ground campaigns across states, from ideation to execution, they have been outstanding. without a doubt, we'd rate them among the best in the business
Mr.Anand Suman
Brand Building Head - UltraTech(North)
Working with Natter has been an absolute game-changer for Diamas. Their strategic approach and creative execution brought our brand to life online, captivating our audience. Thanks to their team, Diamas now shines brightly in the digital sphere, forging meaningful connections with our customers.
Mr. Aditya Dhawan
Director - Diamas
Working with Natter has been an absolute pleasure. They took the time to understand concierto's vision, stayed flexible as our needs evolved, and delivered exceptional branding, a standout website, and videos that genuinely connect with our audience to grow alongside Natter.
Shweta Rawat
Head of Marketing - Concierto
Working with Natter Digital Solutions has been a fantastic experience. The way the team dove deep into understanding my brand, built its structure from the ground up, and stayed true to its essence was truly impressive. A special shoutout to Mr. Nishant Joshi, his passion and energy are contagious, and it clearly reflects in a team that's sharp, collaborative, and always full of fresh ideas. I'm excited to grow alongside Natter
Mr. Keshavv Wahi
CEO & Founder - Ballush
Have been working with a highly dedicated team of professionals at Natter, a bunch of experts and truly passionate about driving results and success for their clients. They exactly know how to combine technical knowledge with creativity to execute successful campaigns across channels. Their expertise and work ethics make them an invaluable partner for any brand looking to improve its online presence.