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UltraTech Cement | Mahakumbh 2025 Sustainability Campaign

Mahakumbh ka Mahasankalp

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PROJECT DETAILS

CLIENT: ULtratech

INDUSTRY: CSR Campaign

ONLINE: https://youtu.be/qXoBnWH-I9A

UltraTech Cement collaborated with Natter to execute Mahakumbh ka Mahasankalp—a focused sustainability campaign during Mahakumbh 2025, dedicated to reducing plastic waste and encouraging citizen participation.

Our multi-channel execution included:
Sanitation Drive
  • As part of the Mahakumbh ka Mahasankalp campaign, a sanitation drive was conducted across the Mela area and key locations in Prayagraj over a period of 38 days. A total of 50 sanitary workers were deployed for this initiative, collectively collecting 25,000+ kilograms of plastic waste. The collected waste was shredded and delivered to the UltraTech plant for further processing.

    • Van Activation Campaign
  • A 45-day mobile awareness campaign was conducted across Prayagraj, where a fully-branded UltraTech van engaged citizens through interactive activities, digital registrations, and on-ground messaging. The campaign successfully registered 3,000+ households, encouraging active participation in plastic waste collection.

    • Creative & Social Media Communication
  • Natter conceptualized and designed all outdoor hoardings for the campaign. Additionally, dedicated social media handles were created and managed with engaging, informative content to amplify the campaign’s digital presence

    • Production & Shoot
  • We created a powerful campaign anthem featuring legendary singer Shaan, which garnered millions of views across platforms. A detailed brand case study video was also produced to capture the campaign’s scale, execution, and impact.

    • PR Management
  • Handled digital PR amplification across leading social media-focused platforms including afaqs!, Social Samosa, and Marketing Mind, ensuring widespread industry recognition and online visibility.
    • Reach us
    14
    AWARDS WINNING
    75
    HAPPY CLIENTS
    130
    PROJECTS DONE
    4
    YEAR's of EXP

    Partnering with Natter has been a valuable experience for LMCE. Their digital marketing strategies have effectively enhanced our brand visibility and engagement online. With their support, we've successfully navigated digital challenges, achieving our marketing objectives with confidence.

    Mr.Sanjay Kaul
    CEO - LMCE
    photo

    Working with Natter has been an absolute game-changer for Diamas. Their strategic approach and creative execution brought our brand to life online, captivating our audience. Thanks to their team, Diamas now shines brightly in the digital sphere, forging meaningful connections with our customers.

    Mr. Aditya Dhawan
    Director - Diamas
    photo

    Have been working with a highly dedicated team of professionals at Natter, a bunch of experts and truly passionate about driving results and success for their clients. They exactly know how to combine technical knowledge with creativity to execute successful campaigns across channels. Their expertise and work ethics make them an invaluable partner for any brand looking to improve its online presence.

    Mr. Harshit Mittal
    Managing Partner - Aqua Masters
    photo
    BE CREATIVE WITH NATTER

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