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Havells LED Light | Video Production, Influencer Marketing | Natter Digital Solution

Havells LED light

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PROJECT DETAILS

CLIENT: Havells LED Light

INDUSTRY: Electronics

ONLINE: www.havells.com/

Havells, a leading FMEG brand, engaged us to promote their LED lighting range through an influencer-led video campaign - 'Let's End Darkness Moments'.

  • Campaign Conceptualization - Conceptualized and produced a YouTube video series featuring top influencers including cricketer Smriti Mandhana.
  • Video Production and Storytelling - The videos showcased havells LED lights eliminating 'darkness moments' in contexts relevant to real-life struggles and victories.
  • Social Media Marketing - Drove engagement and views by promoting these videos extensively on Havells' social media channels and leveraging influencer networks.
  • Influencer Marketing - Collaborated with top influencers, including cricketer Smriti Mandhana, to amplify the campaign's reach and impact.
  • Brand Awareness and Preference Building - The campaign increased awareness and preference for Havells LED lighting range amongst the target audience.
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