Crabtree, the renowned pioneer of home electrical products and circuit protection solutions in India, selected Natter as their strategic launch partner for its important new offering – their AntiViral Switch – during the pandemic.
Our initiative focused on:
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Product Launch Strategy & Execution - Formulated an integrated launch plan and social media content production. We developed
messaging and creatives for the product.
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Created engaging social posts, images, videos, and stories to showcase Standard's diverse product portfolio including switches, wires, fans, etc.
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Conceptualized and executed a festive season social media campaign for Standard in 2022, driving sales of electrical products during their peak
business period (August-October).
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Ran contests and quizzes to promote their products through influencer marketing on social media. This increased followers, engagement rates, and
conversions.
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Optimized their page layouts, content strategy, and advertising to boost Standard's visibility and reach on social platforms.
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Through data-driven analytics, we refined their social strategy to achieve maximum ROI on their marketing budget.