RMAI (Rural Marketing Association of India) engaged us to create a comprehensive social media campaign for their prestigious Flame Awards Asia 2024 - the largest rural marketing awards in Asia. The event, powered by CASE CONSTRUCTION, brought together agencies from India, Bangladesh, Sri Lanka, and Nepal to compete for over 120 awards.
Campaign Conceptualization
Developed a multi-platform social media strategy to showcase the scale and significance of the Flame Awards Asia 2024.
Leveraged the 'Claim The Flame' theme to create engaging content that highlighted the competitive spirit and prestige of the awards.
Content Creation and Storytelling
Produced a series of posts, videos, and infographics featuring past winners, jury members, and impactful rural marketing initiatives.
Created content that emphasized the pan-Asian nature of the event, showcasing entries from various participating countries.
Social Media Marketing
Implemented a strategic content calendar across RMAI's social media channels to build anticipation and engagement.
Event Coverage and Live Engagement
Provided real-time updates and winner announcements during the awards ceremony.