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PROJECT DETAILS

CLIENT: Ultratech Kurukshetra Mela

INDUSTRY: Construction Materials

ONLINE: youtu.be/OZe4T7qUYxo

Kurukshetra Mela AKA International Geeta Mahotsav is one of North India’s most revered cultural gatherings, attracting millions of visitors, pilgrims, and families each year. UltraTech Cement collaborated with Natter to execute the Kurukshetra Mela Campaign, an initiative crafted to inspire home-building aspirations, engage visitors, and establish UltraTech as India’s No.1 home building partner.

  • UltraTech Branded Installation: A high-visibility on-ground installation featuring games, activities and expert guidance on home-building best practices.

  • Engagement & Educational Activities: Puzzle and quiz games to engage the audience and generate awareness about the construction process and UltraTech products.

  • Katputli Dance: A traditional puppet show that narrated the “Right Way of Building a No.1 Home” through engaging stories.

  • Expert Guidance: Home construction experts shared necessary information about UltraTech products and the 7 steps of building the No 1 house.

  • OOH Branding: Strategically placed outdoor media ensured strong visibility and guided footfall toward the UltraTech installation.

  • Digital Integration: Over 2500 visitors registered themselves through UltraTech’s digital portal.

  • Production: Captured the entire campaign including all activities, delivering a comprehensive case study video to UltraTech showcasing impact, engagement metrics, and success stories.

  • 14
    AWARDS WINNING
    75
    HAPPY CLIENTS
    130
    PROJECTS DONE
    5
    YEAR's of EXP

    The Best part about working with Natter is their exceptional team, which truly knows how to create powerful content. They understand the language of our brand as deeply as we do. We have also collaborated with them on multiple on ground campaigns across states, from ideation to execution, they have been outstanding. without a doubt, we'd rate them among the best in the business

    Mr.Anand Suman
    Brand Building Head - UltraTech(North)
    /ultratech Logo

    Working with Natter has been an absolute game-changer for Diamas. Their strategic approach and creative execution brought our brand to life online, captivating our audience. Thanks to their team, Diamas now shines brightly in the digital sphere, forging meaningful connections with our customers.

    Mr. Aditya Dhawan
    Director - Diamas
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    Working with Natter has been an absolute pleasure. They took the time to understand concierto's vision, stayed flexible as our needs evolved, and delivered exceptional branding, a standout website, and videos that genuinely connect with our audience to grow alongside Natter.

    Shweta Rawat
    Head of Marketing - Concierto
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    Working with Natter Digital Solutions has been a fantastic experience. The way the team dove deep into understanding my brand, built its structure from the ground up, and stayed true to its essence was truly impressive. A special shoutout to Mr. Nishant Joshi, his passion and energy are contagious, and it clearly reflects in a team that's sharp, collaborative, and always full of fresh ideas. I'm excited to grow alongside Natter

    Mr. Keshavv Wahi
    CEO & Founder - Ballush
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    Have been working with a highly dedicated team of professionals at Natter, a bunch of experts and truly passionate about driving results and success for their clients. They exactly know how to combine technical knowledge with creativity to execute successful campaigns across channels. Their expertise and work ethics make them an invaluable partner for any brand looking to improve its online presence.

    Mr. Harshit Mittal
    Managing Partner - Bull Pipes
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