Kurukshetra Mela AKA International Geeta Mahotsav is one of North India’s most revered cultural gatherings, attracting millions of visitors, pilgrims, and families each year. UltraTech Cement collaborated with Natter to execute the Kurukshetra Mela Campaign, an initiative crafted to inspire home-building aspirations, engage visitors, and establish UltraTech as India’s No.1 home building partner.
UltraTech Branded Installation: A high-visibility on-ground installation featuring games, activities and expert guidance on home-building best practices.
Engagement & Educational Activities: Puzzle and quiz games to engage the audience and generate awareness about the construction process and UltraTech products.
Katputli Dance: A traditional puppet show that narrated the “Right Way of Building a No.1 Home” through engaging stories.
Expert Guidance: Home construction experts shared necessary information about UltraTech products and the 7 steps of building the No 1 house.
OOH Branding: Strategically placed outdoor media ensured strong visibility and guided footfall toward the UltraTech installation.
Digital Integration: Over 2500 visitors registered themselves through UltraTech’s digital portal.
Production: Captured the entire campaign including all activities, delivering a comprehensive case study video to UltraTech showcasing impact, engagement metrics, and success stories.