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PROJECT DETAILS

CLIENT: Ultratech Ramdevra

INDUSTRY: Construction Materials

UltraTech Cement collaborated with Natter to execute Ramdevra Yatra Campaign—a focused spiritual engagement initiative during Ramdevra Yatra 2025, dedicated to connecting home ownership aspirations with devotional practices and encouraging meaningful pilgrim participation.

  • UltraTech Branded Installation: Comprehensive branded on-ground setup with sheltered seating, UltraTech product displays, and dedicated promoters for pilgrim guidance and engagement.

  • Mannat Wall (Hero Activation): A wish wall where pilgrims scanned QR codes, tied yellow ribbons symbolizing home aspirations, creating a visual tapestry of collective dreams installed for 10 days.

  • Seed Postcard - "Ek Sankalp": Distributed recyclable seed-embedded postcards where pilgrims took personal vows. Pilgrims took these cards with them, symbolising growth and commitment.

  • Educational Activities: Complete home construction knowledge through 'UT se Poocho' App scan and '7 stages of construction' video, educating pilgrims from foundation to completion.

  • OOH Branding: Strategic outdoor advertising and branding elements positioned across key locations and pilgrimage routes to maximize visibility throughout the yatra journey.

  • Digital Integration & Content Creation: Digital portal for registrations, certificates for participants, social media documentation, and emotional campaign films showcasing pilgrim testimonials.

  • Production: Captured entire campaign activities, delivering a comprehensive case study video to UltraTech showcasing impact, engagement metrics, and success stories.

  • 14
    AWARDS WINNING
    75
    HAPPY CLIENTS
    130
    PROJECTS DONE
    4
    YEAR's of EXP

    The Best part about working with Natter is their exceptional team, which truly knows how to create powerful content. They understand the language of our brand as deeply as we do. We have also collaborated with them on multiple on ground campaigns across states, from ideation to execution, they have been outstanding. without a doubt, we'd rate them among the best in the business

    Mr.Anand Suman
    Brand Building Head - UltraTech(North)
    /ultratech Logo

    Working with Natter has been an absolute game-changer for Diamas. Their strategic approach and creative execution brought our brand to life online, captivating our audience. Thanks to their team, Diamas now shines brightly in the digital sphere, forging meaningful connections with our customers.

    Mr. Aditya Dhawan
    Director - Diamas
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    Working with Natter has been an absolute pleasure. They took the time to understand concierto's vision, stayed flexible as our needs evolved, and delivered exceptional branding, a standout website, and videos that genuinely connect with our audience to grow alongside Natter.

    Shweta Rawat
    Head of Marketing - Concierto
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    Working with Natter Digital Solutions has been a fantastic experience. The way the team dove deep into understanding my brand, built its structure from the ground up, and stayed true to its essence was truly impressive. A special shoutout to Mr. Nishant Joshi, his passion and energy are contagious, and it clearly reflects in a team that's sharp, collaborative, and always full of fresh ideas. I'm excited to grow alongside Natter

    Mr. Keshavv Wahi
    CEO & Founder - Ballush
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    Have been working with a highly dedicated team of professionals at Natter, a bunch of experts and truly passionate about driving results and success for their clients. They exactly know how to combine technical knowledge with creativity to execute successful campaigns across channels. Their expertise and work ethics make them an invaluable partner for any brand looking to improve its online presence.

    Mr. Harshit Mittal
    Managing Partner - Bull Pipes
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