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PROJECT DETAILS

CLIENT: Ultratech Ramdevra

INDUSTRY: Construction Materials

UltraTech Cement collaborated with Natter to execute Ramdevra Yatra Campaign—a focused spiritual engagement initiative during Ramdevra Yatra 2025, dedicated to connecting home ownership aspirations with devotional practices and encouraging meaningful pilgrim participation.

  • UltraTech Branded Installation: Comprehensive branded on-ground setup with sheltered seating, UltraTech product displays, and dedicated promoters for pilgrim guidance and engagement.

  • Mannat Wall (Hero Activation): A wish wall where pilgrims scanned QR codes, tied yellow ribbons symbolizing home aspirations, creating a visual tapestry of collective dreams installed for 10 days.

  • Seed Postcard - "Ek Sankalp": Distributed recyclable seed-embedded postcards where pilgrims took personal vows. Pilgrims took these cards with them, symbolising growth and commitment.

  • Educational Activities: Complete home construction knowledge through 'UT se Poocho' App scan and '7 stages of construction' video, educating pilgrims from foundation to completion.

  • OOH Branding: Strategic outdoor advertising and branding elements positioned across key locations and pilgrimage routes to maximize visibility throughout the yatra journey.

  • Digital Integration & Content Creation: Digital portal for registrations, certificates for participants, social media documentation, and emotional campaign films showcasing pilgrim testimonials.

  • Production: Captured entire campaign activities, delivering a comprehensive case study video to UltraTech showcasing impact, engagement metrics, and success stories.

  • 14
    AWARDS WINNING
    75
    HAPPY CLIENTS
    130
    PROJECTS DONE
    4
    YEAR's of EXP

    Partnering with Natter has been a valuable experience for LMCE. Their digital marketing strategies have effectively enhanced our brand visibility and engagement online. With their support, we've successfully navigated digital challenges, achieving our marketing objectives with confidence.

    Mr.Sanjay Kaul
    CEO - LMCE
    photo

    Working with Natter has been an absolute game-changer for Diamas. Their strategic approach and creative execution brought our brand to life online, captivating our audience. Thanks to their team, Diamas now shines brightly in the digital sphere, forging meaningful connections with our customers.

    Mr. Aditya Dhawan
    Director - Diamas
    photo

    Have been working with a highly dedicated team of professionals at Natter, a bunch of experts and truly passionate about driving results and success for their clients. They exactly know how to combine technical knowledge with creativity to execute successful campaigns across channels. Their expertise and work ethics make them an invaluable partner for any brand looking to improve its online presence.

    Mr. Harshit Mittal
    Managing Partner - Aqua Masters
    photo
    BE CREATIVE WITH NATTER

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