Gwalior Vyapar Mela is one of the biggest and most popular trade fairs of North India. Every year, millions of people visit the vyapar mela to experience the massive marketplace for handicrafts, apparel, household items, and automobiles along with its unique cultural programs. UltraTech Cement in collaboration with Natter executed a branded installation at the Gwalior Vyapar Mela, an initiative crafted to inspire home-building aspirations, engage visitors, and establish UltraTech as India’s No.1 home building partner.
UltraTech Branded Installation: An on-ground installation featuring games, activities and expert guidance on home-building best practices.
Engagement & Educational Activities: Puzzle and quiz games to engage the audience and generate awareness about the construction process and UltraTech products.
Katputli Dance: A traditional puppet show that narrated the “Right Way of Building a No.1 Home” through engaging stories.
Expert Guidance: Home construction experts shared necessary information about UltraTech products and the 7 steps of building the No 1 house.
Digital Integration: Over 2100 visitors registered themselves through UltraTech’s digital portal.
Gratification: Distributed sustainable mufflers and tote bags to all visitors. A small gift to make their visit memorable.
Production: Captured the entire campaign including all activities, delivering a comprehensive case study video to UltraTech showcasing impact, engagement metrics, and success stories.